The New Year is approaching, vacation time is just around the corner, and in the coming months proposals will start to crystallize in the swimwear universe. Fabric prints are a specific and key element for the development of new collections, a powerful narrative resource that brands can use to tell fashion stories with graphics, in line with their identity. Prints for the Spring/Summer 2024 season are influenced by an explorer, multicultural, and botanical vibe. Here are three must-have prints for your upcoming bikini and swimwear collections:
Shells and marine life in fabric prints
Adriana Degreas (left), Alemais (center) and Agua Bendita (right) offer their interpretations of shells, sea snails, and marine life. Prints for swimsuits, summer shirts, and bikinis.
With a romantic take on marine life and the sea, allusions to coastal life and unexplored places come to life through ocean motifs such as seashells, starfish, and waves. These graphics give fashion stories a mystical side through seascapes in their most natural state.
Mosaics and arabesques in fabric prints
Zimmerman (left), Mara Hoffman (center), and Alemais (right) present their versions of paisleys and arabesques; graphics with multicultural influences that speak the language of each brand in their representative colors and silhouettes.
The treasures hidden in the traditions of diverse cultures invite us to redefine luxury through timeless sophistication. The trend is therefore toward graphic elements such as mosaics, arabesques, and paisleys with a strong multicultural influence, in new global versions that hint of nomads and travelers.
Floral amalgam in fabric prints
Alemais Zimmermann (left and center) goes for summer sets and dresses with foliage and floral prints, while Oysho features large format prints of leaves and exotic flowers.
The need to balance the new with the essential is a basic fact of contemporary life. That search for balance increasingly leads us to the plant world, not only to make it part of our spaces and our cities, but also to help recharge our bodies and replenish the way we live. Prints that exalt plants, foliage, jungles, and flowers are therefore an important resource this season. Realistic and delicate representations, influenced by botanical illustrations and travelers’ journals, will be the best source of inspiration.
